Big Data In Fast Cars

Big Data In Fast Cars — How F1 And NASCAR Compete On Analytics

Velocity is one of the defining characteristics of Big Data, and there are few situations in which speed is more imperative than motorsports. From NASCAR to Formula One and grassroots karting, teams and race organizers are employing ever more sophisticated data-driven strategies to shave split-seconds off lap times and provide a more thrilling spectacle for audiences.

In F1, telemetry has been in use since the 1980s to stream live data from the car to engineers in the pit lane. Thomas Mayer, COO of the Lotus F1 team told me “We are collecting and analyzing a lot of data – we’re not talking gigabytes or terabytes but petabytes.”